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Leads by Tier

Funding Distribution

CRM Stage Breakdown

Priority Leads

0
Company Tier Score Funding Primary Contact Trigger Stage
0 leads

Add a New Lead

Fill in the details below to add a company to the CRM pipeline. Only Company Name is required — fill in whatever you know now, the rest can be updated later.

1
Company Information
Basic firmographic data about the target company.
2
Funding
Latest funding round details. Found via Crunchbase, TechCrunch, PR Newswire, etc.
3
Technical & Compliance Fit
Check careers pages, privacy policies, trust pages, and job listings for these signals.
Is the workload going into a brand-new AWS account? This is the key Lite qualification gate.
4
Buying Trigger
The specific event that makes them a prospect right now. Without a trigger, they are just a name.
5
Key Contacts
Contacts are stored in data/contacts.csv, joined to this lead by ID. Add one here; add the rest of the buying committee directly to data/contacts.csv.
6
Scoring & Pipeline
Score the lead using the ICP rubric: Fit (out of 60) + Trigger urgency (out of 40) = Total (out of 100). Tier A ≥ 75, Tier B ≥ 55, Tier C = nurture/exclude.

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At least 12 characters. They sign in with it straight away.

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